I was pleased today to see that the CTA has instituted a slogan in honor of their finally beginning to get their infrastructure back up to near-third world standards:
Putting the Rapid Back in Transit
I certainly find it a more effective bit of marketing than the last one:
Keeping the Crappy in ‘Oh My God Could the CTA Be More Crappy?’
Aside from being rather vulgar and lacking in proper grammar, I found that it didn’t really inspire me.
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