Waiting for Gouda

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The Hills Have Eyes, Too

November 15th, 2007 · No Comments

I don’t know about where you live, but here in Illinois, women apparently require certain… sanitary products on a semi-regular basis. The television ads for these products have often featured women walking on the beach, or riding horses, or wearing white pants.

But now there is a commercial for what is, I believe, colloquially referred to as a “maxi pad”, in which an animated pad floats gently down from the sky and snugly adheres itself to… a mechanical bull.

When you stop to think about this, it is even weirder than it sounds.

The rodeo-training apparatus, really best known for throwing drunken Texans to many a sawdust-and-vomit-strewn roadhouse floor, begins to do as mechanical bulls are wont. That is, it gyrates back and forth and spins in circles, with the pad experiencing nary a ripple in it’s comfortably woven surface.

I cannot help but wonder what percentage of women move their pelvises in this manner whilst menstruating. Cowgirls, I could see. But regular, non-cow girls? Perhaps this was covered in the girls version of the health class film.

But what really makes this particular commercial stand out is that, for a brief moment, we actually get a vagina eye’s view of the action. Yes, we actually get a point-of-view shot from atop the mechanical bull. A point-of-view shot, as you may know, is when the camera (and yes, even in animation, there is the concept of a virtual camera moving through the virtual space) acts as the stand in for a pair of eyes. Usually, it’s the eyes of a human being, but often it’s the eyes of a monster crawling through the shrubbery about to pounce on unsuspecting campers. In this particular case, though, we must assume that it’s the vagina.

I never really thought about vaginas as having eyes before.

Tags: I Hate Ads

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